If you work with elderly clients, you may have heard them say this: "If you put me in a home, I will disinherit you." This sentence rang in my head ever since I started to practice law in 1992. Every time I met with clients, I asked myself, what would I do for them if they were my parents.
From that one statement, my partners and I created the BestatHomeTrust
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Continue Created by Mina Sirkin Apr 11, 2008 at 4:20pm. Last updated by Mina Sirkin Jan. 28, 2009.
If you don't know your market's demographics, you need to learn about it fast. The data about how your market reacts can help you create marketing plans and marketing campaigns suited to your audience.
For example, if your targe audience is men between 25-44, you will need to know this information about them:
With 101 Charts About Men you get a clear picture of the lifestyle and buying habits of the new American man in one easy-to-use desktop reference. Order your co
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Continue Created by Mina Sirkin Jan 24, 2009 at 6:00pm. Last updated by Mina Sirkin Jan. 25, 2009.
John Jantsch wrote:
"These Simple Strategies for Positioning Your Small Business Are A Must
Answer the question, "Why would I buy from you?"
And you are well on your way!
Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is "What's in it for me?"
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Continue Created by Mina Sirkin Sep 17, 2008 at 11:41pm. Last updated by Mina Sirkin Sep. 18, 2008.